OTT takes lead over films in January
The year 2025 sees a significant shift in audience preferences, with big-budget films like "Game Changer" and "Emergency" struggling at the box office. Conversely, OTT platforms shine with successes like "Black Warrant" and "Paatal Lok 2," which offer gripping, well-crafted content. Viewers seek depth and innovation, valuing storytelling over mere spectacle.
