Coloured diamonds shine brighter: Ultra rich chase pink, blue stones — what’s driving the demand?
Ultra-wealthy Indians are increasingly investing in rare pink, blue, and yellow diamonds, driving a 20-25% demand surge. These coloured stones, far rarer than white diamonds, are seen as both fashion statements and lucrative long-term assets. Their rising prices are fueled by global trends and increasing scarcity, with significant appreciation over the past two decades.
