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  • Wednesday, 14 January 2026

Delivery in a dash? On govt nudge, quick commerce firms begin dropping 10-minute promise; experts say it won’t hit business

In a bid to prioritize safety for delivery partners, government officials are advocating for quick commerce companies to abandon their '10-minute' delivery claims. Notably, Blinkit and Instamart have already taken a step in this direction, and more companies are expected to follow suit. This initiative seeks to enhance working conditions for gig workers while maintaining flexible delivery timeframes.

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