In 2021, Kevin Costner’s ‘Yellowstone’ boosted Montana's economy; USD 730M was recorded in earnings
In 2021, Kevin Costner's hit show 'Yellowstone' drove a remarkable increase in tourist activity in Montana, generating an impressive USD 730 million for the state's economy. With over 2 million visitors flocking to the region, the series also facilitated the creation of over 10,200 jobs across multiple industries. This surge exemplifies the powerful influence of media on tourism and regional economic prosperity.
