The Indian town that bottled the smell of rain: How Kannauj turned rose petals into a global fragrance legacy
Regarded as the fragrance hub of India, Kannauj proudly upholds age-old attar manufacturing practices that date back centuries. The traditional hydro distillation process here has origins that surpass those of European perfumery. Crafting high-quality attar demands significant volumes of natural resources. Though the industry faced economic challenges, a renaissance is now blossoming, fueled by government initiatives and a growing global appetite for artisanal scents.
