What psychology says about people who simply can't get enough of the colour gold
A deep-seated love for gold, often seen in personal style and home decor, isn't about personality traits but rather learned associations. Psychologists explain that this preference stems from the colour's connection to cherished memories, celebrations, and feelings of warmth and familiarity, particularly in cultures like India where gold signifies tradition and joy. It's about emotional resonance, not just material value.
